Gary King

A cash discount isn’t only for the gas stations. This pricing model is giving merchants a reasonable option to avoid payment processing fees. This empowers your customer to choose if they want to receive a cash discount or cover 100% of your credit card processing fee for their transaction. The standard Take Charge Program has a flat rate of $59 per terminal. Process $20,000 or $200,000 in credit card transactions? It’s still $59! Cash pricing models allow merchants to be more competitive overall, and increase profit margins.